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Cold Calling Step 6: Transforming the Sales Script into a Voice Mail that...
A script works great if you have the opportunity to speak directly to the targeted prospect. More often than not, you will end up in a voice mail. Many people view this as the worst possible scenario....
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Cold Calling Step 7: Build Engaging Supporting Materials
One of the final elements of the cold calling preparation process is to make sure that you have meaningful and stimulating supporting materials for those times when the prospect does not have the time...
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The Final Steps: Begin the Cold Calling Campaign, Modify as Needed and Track...
Everything that has been done until now has been designed to prepare you to begin the cold calling campaign. When you actually start the campaign, you test your assumptions, validate what you thought...
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